Los Angeles, CA -- (February 11, 2013) -- Tru Protection is proud to offer The Heather
Brown Collection: iPhone 5 cases featuring the vibrant and accessbile work of the North
Shore-based artist Heather Brown. She has called Hawaii home for 10 years and has
been featured in magazines, international contests, gallery openings and media
interviews around the globe.

Brown likes to paint in various mediums including acrylics, woodcuts and screen prints. With her inspiration coming from her love of the sea -- surf breaks, and the beautiful flora and fauna of the island. The colors and designs can quickly be identified as Heather’s work. 15% of the Jungle Giraffe case proceeds  go to the Seathos Foundation, helping them to promote education and awareness of the human impact on the world’s oceans.

Proceeds from other cases in the Heather Brown Collection go to Waves for Water and
Kokua Hawaii Foundation.

Over the years, Brown has contributed with great passion to help young people in the Pacific Rim to empower themselves and their environment so they will be lifelong stewards of the earth. She’s been featured on magazine covers around the world and has been featured in Woman’s Surf Style Magazine, Honolulu Weekly (voted Best Up and Coming Artist for 2008), Longboard Magazine, FOAM Magazine and many others.

“We are super stoked to collaborate with Heather on this project,” writes Keiko Napier, CEO of Tru Protection. “It’s a perfect opportunity to blend our company’s passion for social causes in the Pacific Region with sustainable entrepreneurship.” Drawing inspiration from technology, fashion and art trends worldwide, Trü Protection has a network of innovative minds all aiming to provide their customers with the products that are necessities for protection.

According to CBS News, the number of smartphone users tops 1 billion.1 It has been estimated that 50% own cases and 25% own screen protectors for their iPhones. Here’s why:

• 4 in 10 iPhone owners are using a handset with a cracked screen.
• 1 in 4 iPhone owners break their device within the first month of purchase.
• Americans alone have spent $5.9 billion on damaged iPhones.
• 30% of damaged iPhones occur from falling out of user hands.
• 51% of iPhone accidents happen around the home.
• 6% of iPhone owners have left an iPhone on top of the car and driven off.

1 OUT OF 3 CELL PHONES WILL BE DAMAGED IN 2013: FINALLY, AN iPHONE 5 SCREEN PROTECTOR THAT ACTUALLY GOES ON EASY

Tru Protection Invents Do-It-Yourself Applicator to Ensure Tight Fit Every Time

Burbank, CA -- In the past 5 years, iPhone owners have spent nearly $6 billion on mobile device damage repair. 1 out of 3 users damaged their phones in the past year alone. Protecting mobile devices is key, but is not always well-known. The struggle to apply screen protectors properly can be a hassle, forcing many to simply go without -- even though the risk of damage is high. 73% of smartphone users insure their cars, but only 35% insure their phones.

California-based Tru Protection will introduce Tru Fit, a patent-pending tray that delivers
a perfect, stress-free film application. This innovative packaging contains two screen
protectors, an application tray, a dust removal sheet to use before applying the
protector, and a reusable microfiber cloth for cleaning. Tru Fit will be made availablle
from Tru Protection for $17.95 (plus tax and shipping). Please visit http://www.truprotection.com/shop.
What Makes Tru Fit Different?
“What really sets this product apart from our competition is the application tray,” says Keiko Napier, President of Tru Protection. “We spend a small fortune on our mobile devices ...it’s so important to make that small investment in a screen protector to keep them safe.” The debut will include Tru Fit applicator for iPhone 5, with roll out for additional mobile devices in 2013. Tru Fit is available with a choice of either Anti-Glare or Crystal Clear protective films.

Eco-Friendly Product & Packaging
The product is manufactured in Southern California and the entire screen protector
applicator and package can be recyled after use. The films themselves are eco-friendly,
as well. Made of PET, the same non-toxic material used to make water and soft drink
bottles, the films can be easiliy recycled.

Tru Protection, Inc. is proud to announce its newest, precision-cut screen protector for the
BlackBerry Z10. Protect your device from scratches, dust and dirt fingerprints. Available at www.TruProtection.com.

The Anti-Glare feature uses a special matte finish that effectively reduces glare for easier viewing. Static cling adhesion requires no water to apply and leaves no residue if removed.

Important features:

• 2 Anti-Glare Screen Protectors
• Requires no liquid to install
• No residue when removed
• Tru Protection film provides HD visibility and 4-layer protection
• Backed by Tru Protections 30-day warranty
• Packaged in California

 

(Oahu)–Artists Erik Abel, Heather Brown, Jay Alders and Martin Hsu have all joined forces with smart phone accessory maker Trü Protection to benefit organizations dedicated to helping noble causes such as disease and protecting the environment

These collaborations have resulted in the production of iPhone 4 and 5 cases, which display some original art by these artists (pictured).

“I first met with the owner of Power Support and Trü Protection here in Haleiwa and instantly we clicked, they are such great companies that mirror the values and business ethics that I do with my own business,” said local Haleiwa artist Heather Brown.

The cases also have a positive impact in the environment since they are made from 100% post consumer recycled plastics. “They are all made here in the USA and 15% of the proceeds of each sale will go to 3 great organizations that I have been working with for some time now, The Surfrider Foundation, The Kokua Foundation and Living Beyond Breast Cancer. If all of that isn’t enough, these are the best quality, lightweight cases on the market made by a US company that holds Trü to their values and runs a great happy business,” added Brown in a release.

The same can be said with Abel and the other artists featured in this campaign.

For example, the Erik Abel Collection donates 15% of the proceeds of each sale to Heal the Bay, working to help protect on of our most precious natural resources — coastal waters and watersheds.

Abel clearly believes in the maxim ‘all politics is local’: “Working with Trü Protection has been great. I love having my art on products that are not only eco-friendly but give back to organizations that are making a positive difference for our planet. A lot of companies create products from recycled materials, but supporting nonprofits with the products takes the impact to the next level.”

The cases are durable and a perfect fit for iPhones, the style of the art is sure to attract the attention of art connoisseurs and alternative art enthusiasts alike.

Drawing inspiration from technology, fashion and art trends worldwide, Trü Protection has a network of innovative minds all aiming to provide their customers with the products that are necessities for protection.

Trü Protection, Inc was created in 2007 to fulfill the demand for high quality accessories for mobile and handheld electronics. With the highest expectations for quality, Trü Protection, Inc. aims to raise the standards of functionality, affordability, and customer satisfaction with its line of accessories.

Trü Protection also places heavy emphasis on protecting the environment wherever possible. The products produced have passed all environmental standards, are made with the lowest VOC requirements and use no PVC. In addition, the packaging is made in part with post-consumer recycled products.