Macworld/iWorld 2014 - Best Interactive Events of Day 1

Trü Protection is so excited to be at Macworld/iWorld 2014showcasing our products and interacting with the world's biggest iFans. It's only halfway through Day 1, but we've already been blown away by all the user interaction around the Macworld Expo Hall. Here's a recap of the best interactive exhibits we've seen at Macworld/iWorld 2014 so far:

New York Times Interactive Flip Books

best interactive booths macworld 2014 Continue reading →

Macworld/iWorld 2014 - Mobile Accessory Sale


This week, Trü Protection will be traveling north to attend Macworld/iWorld Conference 2014  â€” and there's a lot to celebrate! Here's how to join in the Macworld/iWorld experience with us this week: Continue reading →

HD Screen Protectors - Keep your iPad, iPhone + Samsung Galaxy Smudge-Free!

Here at Trü Protection, we are devoted to protecting our planet, but we are also committed to protecting your devices with the best protection products on the market! Whether you have an iPhone, iPad, Macbook, Blackberry or Samsung Galaxy, our screen protectors are the ultimate way to protect your device's screen while preserving its HD quality. Here are five ways that Trü Protection's HD screen protectors are leading the pack:

mobile device protection accessories Continue reading →

Artists We Love - Jay Alders on Parenting, Painting + the Planet

eco friendly parenting Photo courtesy RedHead Photography For Trü, the artists we work with are like family. So when we heard that surf artist Jay Alders recently welcomed his first child into the world, we knew we had to help him share the great news. Trü chatted with Jay earlier this month about parenting, painting and the environment. This is a little something we wrote after the call — consider it our official birthday gift to his beautiful little girl: Continue reading →

SXSW Interactive 2014 – 3-D Printing, iBeacon + More

top new tech startups SXSW 2014

When most people think of South by Southwest (SXSW), the first thing that comes to mind is music. Then, a few years ago, the massive festival in Austin, TX started premiering movies, too. Now, SXSW Interactive is making technology one of the festival’s main attractions. Here are the top tech trends from SXSW’s first weekend: Continue reading →

Waves For Water - Share the Gift of Clean Water While You Travel

Last week, we told you all about the nonprofit Waves for Water, which helps travelers bring water filters to the global communities that lack clean drinking water. This week, we're excited to share that we've partnered with The Abel Arts Collective to send 20 water filters to Nicaragua!

clean water filters DIY humanitarian missions Continue reading →

Macworld 2014 – Join us for the Tech Innovation!

March means many things: warmer weather, the start of spring — and Macworld!  As we gear up for to attend one of our favorite tech conferences of the year, we’ve got some exciting news to share: you can come with us!

free passes to macworld tech conference Continue reading →

Susty Party - Eco Chic Party Supplies

environmentally friendly businesses

Whether it's Valentine's Day, New Years or a family gathering, we love hosting parties that bring together the people we love. But as hard as we try to be eco friendly, these social events always seem to leave behind a lot of waste — that is, until we discovered Susty Party. Continue reading →

Happy Birthday, Steve Jobs - His Best Quotes

steve jobs birthday

Today would've been Steve Jobs' 59th birthday. Although he lived a short life, he accomplished more than most people would in ten lifetimes. In honor of the Apple visionary's birthday, we've compiled some of our favorite Steve Jobs quotes. We know they'll inspire you as much as they inspire us!  Continue reading →

Waves 4 Water - Clean Water for All

How many times a day do you switch on your faucet to fill up a glass of water? How about buy a bottle of water at your local market? Clean water is something we take for granted, but for millions of people around the world, this essential human need is in critically short supply. Continue reading →

Cuff's Smart Jewelry – Wearable Tech Gets Fashionable

fashion "smart" jewelry

Ever since the Pebble smartwatch hit shelves, we’ve been hearing a lot of buzz about wearable tech. Apple is supposedly creating a solar-powered smartwatch, and major watch companies are scrambling to increase the smarts of their current models. But none of these accessory designs have satisfied our tech and fashion needs — until now! Continue reading →

Artists We Love - Erik Abel's Nicaragua Mural Project

Nicaragua Mural Project from Erik Abel on Vimeo.

When we first met artist Erik Abel, we weren't just impressed by his eclectic artwork; we were also blown away by his humanitarian efforts and advocacy! When we heard about Erik's upcoming Nicaragua Mural Project, we were reminded why we're so thankful to have him in the Trü family. We hope you'll join us in supporting this worthwhile youth public art project. Continue reading →

Eco-Friendly Valentine’s Day Gifts

eco friendly valentine's day chocolates and flowers

Valentine’s Day is all about showing your loved ones how much you care, but why not show Mother Nature some love while you’re at it? Here are three eco-friendly gift ideas to make this February 14th your sweetest — and greenest — Valentine’s Day yet. Continue reading →

Smile Mom + Mom Meet Mom – Social Networks for Parents

social networks for families

If you’re a parent, you know how tough it is to make time for your own social life.  Then there’s the struggle of actually finding local parents to connect with! We recently checked out two new mom-oriented social networking platforms that help busy parents interact with other moms and dads in their community: Mom Meet Mom and Smile Mom. Continue reading →

Apple News – iPhone Video, Solar Powered Smartwatches + More

This morning, our favorite tech blogs were buzzing with Apple gossip — and who doesn't love that! With stories about Apple's new video launch, the iWatch, and a rumored Apple Internet all hitting the web, it's been an interesting news day for this tech titan. Here are our favorite Apple updates from around the blogosphere:  Continue reading →

Farmer’s Fridge – Would you buy salad from a vending machine?

eco-friendly businesses

As an eco-friendly business, we’re always on the lookout for new products that help consumers “go green.� That’s why we were intrigued when we heard about a company that sells salads out of a kiosk. Is it as strange as it sounds, or Farmer’s Fridge the vending machine of the future? We’ll let you decide! Continue reading →

Mac's 30th Birthday - Facts about the first Mac

Happy birthday, Mac!

Can you believe that it's been three decades since Steve Jobs introduced the world to the first Mac? Over the weekend, most of the original creators of the circa-1984 Macintosh gathered in California to commemorate 30 years of Mac computers. At Trü, we'll be celebrating Mac's 30th birthday all February long with special promotions and Apple blasts from the past. Here are a few facts about the Macintosh, the first Mac, to kick off our celebration: Continue reading →

Everything is Jake – A Tribute To An Extraordinary Four-Legged Friend

green tech accessory companies

Our dogs Clyde (left) and Mischa.

At Trü, we think of our artists as family. So when I heard that Nick Kuchar’s dog, Jake, passed away, I felt as though I had lost a dear four-legged friend. And when I read Nick’s heartfelt tribute to his Dalmatian, I was reminded of the special canines who have touched my life. Continue reading →

Artists We Love – Phil DeAngelo Talks Asheville, Tech + Art

During a recent trip to Asheville, we were lucky enough to meet acclaimed painter Phil DeAngelo. And starting this month, we’re excited to offer our Trü customers iPhone cases featuring Phil’s amazing art. We recently chatted with Phil about his art inspirations, his tech obsessions and his favorite things about the eclectic mountain city he calls home. Here are a few highlights from our interview: Continue reading →

Best of CES 2014 – LG Curved TV, Sony Projector + 3Doodler

mobile tech los angeles

Now that CES 2014 is over and we’re settled back in Los Angeles, we’ve started to reflect on all the cutting-edge tech we saw last week in Las Vegas. We have a hunch that these products will make a big splash in 2014. Continue reading →

Whirlpool 20/20 Smart Kitchen – CES 2014 Products We Love

As moms, we know how busy days can get — and then you still have to put dinner on the table! That’s why we were so excited to see Whirlpool’s new 20/20 series at the Consumer Electronics Show 2014. Busy moms and at-home chefs, meet the kitchen of the future: Continue reading →

Give Back in 2014 – A Place Called Home Benefit

2013 was a great year for Trü Gives Back and our charities. Our donation program has now given more than $50,000 to nonprofits that build stronger communities and a healthier environment — and we’re not finished yet! Our New Year resolution for 2014 is to give back even more, and we’re hoping you’ll help us do so through our  A Place Called Home campaign. Here’s what you need to know:

Continue reading →

Best of 2013 - Top Tech Apps + Gadgets

It's hard to believe that 2013 is already over; it seems like just yesterday that we saw the iPhone 5C for the first time or got hooked on the Candy Crush Saga app. Now that the New Year has officially begun, Trü is taking a minute to recap the top apps and tech of 2013. Check out what made our list:

LA tech businesses that donate to nonprofits

Continue reading →

LA Plastic Bag Ban - Healthier Waterways and Eco-Chic Shopping!

If you’re a Los Angelino, you’ve probably been hearing a lot of buzz lately about the new plastic bag ban that starts January 1. Although some LA businesses and shoppers aren’t thrilled with the new law, we’re going to be carrying our reusable bags with pride in 2014. Here’s why you should, too.

eco friendly products los angeles Continue reading →

Made in America Month – USA-Made Gift Ideas

We all know that December is the biggest shopping month of the year, but did you also know that it’s Made in America month? If you’re still looking for holiday gifts that you can feel good about, consider our Made in the USA, eco-friendly smartphone cases. Here are a few of our favorite tech accessory gift ideas from the Trü Gives Back collection:

designer iPhone 4 4S 5 5S cases Continue reading →

Tech the Halls - Best Holiday Apps 2013

Whether you’re searching your neighborhood for the gaudiest light displays or checking the ads for the best holiday sales, there’s an app for that. Here are three apps we can’t do without this holiday season.

Best Holiday Shopping App

designer smartphone cases los angeles

Continue reading →

8th Annual Benefit Gala - We Love Education Through Music Los Angeles

smartphone accessories that benefit la charities

As Los Angelenos, we're always looking for ways to support the community we call home. That's why we were happy to donate a silent auction gift basket for the Education Through Music Los Angeles 8th Annual Benefit Gala last night. Here are three reasons why we love the nonprofit Education Through Music Los Angeles. Continue reading →

Holiday Gifts that Benefit Charity – Erik Abel + Heal The Bay

holiday gifts that benefit charity los angeles

Is it just us, or does the holiday spirit tend to get buried under all the tinsel, wrapping paper, and gift boxes? That’s why Trü Protection is upping the “giving back� ante this holiday season. If you’re looking for a gift that you can feel good about, you won’t want to miss our Heal The Bay benefit. Continue reading →

Thanksgiving, Black Friday + Cyber Monday Sale – Smartphone Accessories

best eco friendly tech gifts christmas 2013

Frozen turkeys are on sale at the grocery store. Everyone you know is heading out of town to visit family. “Pumpkin pie recipe� is one of the week’s top Google searches. You know what that means: Thanksgiving is here! Continue reading →

Apple iPad Air – Slimmer, Smarter, Speedier

screen protecters iPad Air Los Angeles

All summer long, tech blogs teased us with juicy rumors about a thinner, faster iPad tablet being dreamed up in Apple’s labs. Last week, Apple finally put the speculation to rest and introduced the world to its latest creation, the Apple iPad Air. We’re already counting the hours until Apple’s new tablet hits shelves tomorrow. Here’s why: Continue reading →



October is National Breast Cancer Awareness Month, so we've gathered a list of thing you should know about breast cancer. Continue reading →

iPhone 5/5C/5S Screen Protector Film Set Now Available

Order your iPhone 5/5C/5S  HD Anti-Glare and Crystal Film Set  Today!

CompatibleBanner_1 Continue reading →

NOW AVAILABLE: Tru Flex Bio-Plastic iPhone 5/5S case


BURBANK, CA– September 15, 2013 – Tru Protection, Inc. designer and manufacturer for high quality accessories for mobile and handheld electronics, is pleased to announce Tru Flex its special bioplastic case for the iPhone 5/5S. Tru Protection continues to search for unique ways to develop products that reflect their continued mission to protect the environment and give back to the world we live in. Continue reading →

iPhone 5s and iPhone 5c

iPhone 5s or iPhone 5c

Meet the iPhone 5S and iPhone 5C. Which is for you? Here's the lowdown on each phone.  Continue reading →

September 11 - We Will Never Forget

Where were you when the world stopped turning that September day?

It is hard to believe that 12 years have already elapsed since September 11, 2001. The attacks on the World Trade Center marked a pivotal moment in my life, and nobody can deny that history has been forever changed. September 11 redefined the world in which I grew up, the world that I continue trying to navigate. Continue reading →

Save Your iPhone From a Beach Day Mishap

Protect your iPhone

Protect your iPhone

With Labor Day comes the unofficial end of summer – BUT with the weather we’ve been having SUMMER BEACH days are still here! If you’re hitting the beach this weekend like us nothings worse then some sand getting caught in the crevices of your iPhone, or a nice splash of sea water on it. Here are some cheap and easy tips on how to save your iPhone from a beach day mishap. Continue reading →

Tuesday Thoughts

Tuesday Thoughts....

Find Your Perfect First Day Outfit - Back-To-School Fashion Trends

Stressing because you need the perfect first day of school outfit? NO FEAR we have the look that will rock your schools hallways! SHOP NOW

Backtoschool copy Back to School Looks!

Eco-Friednly Fashion Monday

Do the clothes and accessories you wear WEAR OUT THE WORLD?

Eco-Friendly Monday

Shop our eco-friendly iPhone cases today!


Trü Protection Announces Participation in Walmart's "Get on the Shelf" Contest

Walmart Get on The Shelf Contest

Fans, followers, friends – we need your help!! Trü Protection’s bioplastic iPhone cases has entered and qualified to be in Walmart’s “Get on the Shelf� contest and now we need your votes!

The idea behind the contest is for small businesses to upload a product video on Walmart’s “Get on the Shelf� website, where the winner is determined by YOU, the viewer. The winner then has the opportunity for a feature on as well as placement on Walmart shelves.

Trü Protection has selected to debut our bioplastic iPhone cases to compete for the chance to “Get on the Shelfâ€�.  As you know our mission at Trü is to protect the environment and contribute to the world we live in. Our new plant-based product is our way of making another valuable step in the right direction towards living a greener, more eco-friendly lifestyle.

Walmart’s “Get on the Shelf� contest is a huge opportunity for Trü Protection and we are extremely proud of our video!

We are sharing this exciting news with you because we at Trü Protection consider you part of our family. Our hope is that this exciting contest will offer greater exposure for our collaboration, more cases sold, and most importantly, more royalties for your cause!

Take a moment to check out our video and VOTE by using the link below…you can vote once a day until September 2nd!



Our hearts are with Venice Beach

Our thoughts and prayers to all who were injured at the Venice Boardwalk rampage Saturday. Especially to Alice Gruppioni’s family and husband as they cope with their loss.

Venice Beach

Happy ManiMONDAY

Escape your Monday blues with a manicure and Elise Morris's gorgeous Open Breath iPhone case!

Loving Elise Morris Open Breath Case

Loving Elise Morris Open Breath Case

Shop Elise Morris Collection Now >> Elise Morris

Goodbye July AND Hello August!

Hello, August. Surprise ME!!

Hello, August

Follow us on FACEBOOK, INSTAGRAM & TWITTER to find out exciting August surprises!

All or Nothing Day Giveaway!

All or Nothing Day Giveaway

Today is All or Nothing Day! How do you plan on celebrating it? The answer to this question is different for everyone, but one thing is certain—on this day live like today is your last!

All or Nothing Day is a time to take risks and live on the edge. Try something new, seek an adventure, make peace with your enemies, spend time with your loved ones, and give this day all you’ve got. All or Nothing Day only happens once a year, so don’t hold back!

Like us on Facebook AND comment under our All or Nothing posting telling us how you’re planning on celebrating today, or upload your adventure photo on Instagram @truprotection #truallornothing. One random winner will be chosen to win a Trü Protection iPhone case Monday at 3pm PST. You must be 13 years or older and a legal resident of the U.S.

Instagram: @truprotection



Who wants to win a SIGNED Sugar Shane Mosley iPhone 5 case for charity?!

Win signed Sugar Shane Mosley iPhone 5 case for charity!

Win signed Sugar Shane Mosley iPhone 5 case for charity!

This iPhone 5 Trü Protection case has been autographed by professional boxing champion Sugar Shane Mosley at this years BET Awards VIP lounge. At this event, held in Los Angeles Trü Protection got the opportunity to meet Sugar Shane Mosley and have him sign this case for charity!

Signing iPhone 5 case for A Place Called Home

Signing iPhone 5 case for A Place Called Home
All proceeds generated from the auction are being raised for A Place Called Home, which is a dynamic, non-profit youth center located in South Central Los Angeles where a community comes together to change lives forever. APCH provides at-risk youth with a secure, positive family environment where they can regain hope and belief, earn trust and self-respect and learn skills to lead to a productive lifestyle free of the gangs, drugs and poverty that surround them. Through educational programs, counseling, mentoring, music, dance and art classes APCH helps inner city youth find their dreams through educational enrichment.

When was the last time you gave back? Did you know research has shown that the good feelings you experience when helping others may be just as important to your health as exercise and a healthy diet? This is true, but for us at Trü Protection we believe it’s the smile from a child or thankful person that shows you’re really making a difference in someone's life. And that’s the greatest feeling in the world. Make a difference today! ENTER NOW

For more information about A Place Called Home, please visit:‎ 


A Place Called Home
A Place Called Home


Trü Protection’s trip to The Hale'iwa Arts Festival

Trü Protection had the pleasure of attending The Hale'iwa Arts Festival Sixteenth Annual Summer ArtFes this weekend. The Haleiwa Arts Festival is a non-profit organization featuring a broad range of art in Historic Haleiwa on North Shore. Event activities included visual arts, music, dancers, demonstrations, storytelling, historic trolley tours and more. Trü Protection was proud to be apart of the Kokua Hawaii Foundation booth. The booth featured a water station giving attendants access to free water to fill their reusable water bottles eliminating 1000's of plastic bottles being thrown away at the festival! The weekend was enhanced with a number of amazing artists including our very favorite Heather Brown. We couldn’t have been more pleased with the turnout, thank you everyone that participated! See the highlights of the trip with these photos. 

North Shore

North Shore

Heather Brown

Heather Brown

Trü Protection founder Keiko at the Kokua Hawaii Foundation booth

Trü Protection founder Keiko at the Kokua Hawaii Foundation booth

Island Dog in Style!

Island Dog in Style!

Now Available: Trü Protection Giant Robot Case Collection

Stop by Booth #1729

Stop by Booth #1729

Comic-Con is taking over San Diego this weekend and for all you Giant Robot fans we have some exciting news! Giant Robot will be unveiling Trü Protection iPhone case collection. The eye-catching collection showcases a range of designs featuring Giant Robot robotic mascot Big Boss.

Giant Robot robotic mascot Big Boss Designs

Giant Robot robotic mascot Big Boss Designs

Compatible with iPhone 4 and 5 these locally made cases are also protecting the environment made with low carbon footprint and post-consumer recycled products. Not only is this American pop culture art collection a head turner but it also gives back. 15% of the sales from the Giant Robot Collection will be benefiting the Japanese American National Museum. For more info, visit:

Don’t miss out on this collection stop by booth #1729 and pick up a case that will WOW all your comic con friends!

Stop by Giant Robot Booth #1729

Stop by Giant Robot Booth #1729



1. Follow @truprotection on Instagram.

2. Snap a photo that shows us what makes you a Comic Con fan. You can be a fan of anything! Movies, superheroes, food, comic books, cosutumes, toys, video games….you name it.

3. Be sure to tag your photo #‎trucomicconfan @truprotection.

4.Photo with the most likes wins!

Show us your FANDOM!

Show us your FANDOM!

Instagram: @truprotection

Twitter: @TruProtection


Put your best outfit forward gentleman and start packing!! Check out Trü Protection’s beach getaway essentials for that weekend on the sand. Don’t forget to bring your Trü Protection All American & Mustache case!

Trü Protection’s beach getaway essentials

Trü Protection’s beach getaway essentials

2013 BET Awards VIP Lounge

2013 BET Awards VIP Lounge

2013 BET Awards VIP Lounge

Trü Protection was excited to be part of the BET Awards this year! Artists and special guests were treated to Trü Protection new Dream collection cases, as part of the VIP lounge. Check out our behind the scenes photos with celebrities and more!

Actress Rachele Brooke Smit

Actress Rachele Brooke Smith

Boxer Shane Mosley and Trü Protection Founder Kieko

Boxer Shane Mosley and Trü Protection Founder Kieko

Actress Rochelle Aytes

Actress Rochelle Aytes

Actor Dawan Owens

Actor Dawan Owens

Rapper Too $hort

Rapper Too $hort

Actor Kevin Sorbo signing a case for the charity A Place Called Home.

Actor Kevin Sorbo signing a case for the charity A Place Called Home.

Order your Dream Collection case here!

Introducing-The Dream Collection

Dream Collection

Dream Collection

The sun is shining on our new Dream Collection today as we announce our partnership withA Place Called Home to change the world.

Merriam-Webster’s Dictionary defines home as:

one’s place of residence, the social unit formed by a family living together, or a familiar or usual setting : congenial environment.

But what does “home” mean to you?

“Home” means so much to so many. It’s a place where we feel safe… where we can be ourselves… where we can be with our friends, family, and loved ones. Most of all, home is where a community comes together. Home is where the heart is.

In the heart of a neighborhood better known for drugs, violent crime, substandard schools, high dropout rates, and families struggling to survive, lies an oasis of peace and harmony and it’s called A PLACE CALLED HOME.

A Place Called Home

A Place Called Home

APCH offers a soft place for children hard-hit by reality. As a harbor of safety, support, inspiration, and opportunity, the center takes at-risk children off the street and out of harm’s way, giving them something different — and something better.

15% of sales of the iPhone cases in our new Dream Collection will benefit A Place Called Home to help them continue to offer educational assistance, musical programs, meals, college scholarships, and the best thing of all: hope for a brighter tomorrow.

We believe in this community-and in these children and we would love to see our devoted friends and fans share the same passion for such a great cause. Shop our new Dream Collection and make a difference in this communities life! SHOP NOW

USA COLLECTION in support of the Granite Mountain Hotshots Crew from Prescott, AZ who lost their lives on 6/30/2013

In memory of the firefighters lost at the Yarnell Hill Blaze in Arizona, Trü Protection is donating $20 of each case sold online from the new USA collection to the Wildland Firefighter Foundation.

Wildland Firefighter Foundation's main focus is to help families of firefighters killed in the line of duty and to assist injured firefighters and their families. We honor and acknowledge past, present, and future members of the wildland firefighting community, and partner with private and interagency organizations to bring recognition to wildland firefighters.

If you would like to learn more about the Wildland Firefighter Foundation please visit their site.

Kokua Hawai'i Foundation

The Kokua Hawai'i Foundation is a 501(c)3 non-profit organization that supports environmental education in the schools and communities of Hawai'i.

With a mission is to provide students with experiences that will enhance their appreciation for and understanding of their environment so they will be lifelong stewards of the earth.They support hands-on learning activities that engage their senses and make lasting impressions on children’s minds. We believe our keiki are the seeds of change to preserving and protecting our beautiful islands.

If you would like to learn more about the Kokua Hawai'i Foundation mission and programs please peruse their site.

Click here to Visit the Kokua Hawai'i Foundation


Los Angeles, CA -- (February 11, 2013) -- Tru Protection is proud to offer The Heather
Brown Collection: iPhone 5 cases featuring the vibrant and accessbile work of the North
Shore-based artist Heather Brown. She has called Hawaii home for 10 years and has
been featured in magazines, international contests, gallery openings and media
interviews around the globe.

Brown likes to paint in various mediums including acrylics, woodcuts and screen prints. With her inspiration coming from her love of the sea -- surf breaks, and the beautiful flora and fauna of the island. The colors and designs can quickly be identified as Heather’s work. 15% of the Jungle Giraffe case proceeds  go to the Seathos Foundation, helping them to promote education and awareness of the human impact on the world’s oceans.

Proceeds from other cases in the Heather Brown Collection go to Waves for Water and
Kokua Hawaii Foundation.

Over the years, Brown has contributed with great passion to help young people in the Pacific Rim to empower themselves and their environment so they will be lifelong stewards of the earth. She’s been featured on magazine covers around the world and has been featured in Woman’s Surf Style Magazine, Honolulu Weekly (voted Best Up and Coming Artist for 2008), Longboard Magazine, FOAM Magazine and many others.

“We are super stoked to collaborate with Heather on this project,” writes Keiko Napier, CEO of Tru Protection. “It’s a perfect opportunity to blend our company’s passion for social causes in the Pacific Region with sustainable entrepreneurship.” Drawing inspiration from technology, fashion and art trends worldwide, Trü Protection has a network of innovative minds all aiming to provide their customers with the products that are necessities for protection.


According to CBS News, the number of smartphone users tops 1 billion.1 It has been estimated that 50% own cases and 25% own screen protectors for their iPhones. Here’s why:



Tru Protection Invents Do-It-Yourself Applicator to Ensure Tight Fit Every Time

Burbank, CA -- In the past 5 years, iPhone owners have spent nearly $6 billion on mobile device damage repair. 1 out of 3 users damaged their phones in the past year alone. Protecting mobile devices is key, but is not always well-known. The struggle to apply screen protectors properly can be a hassle, forcing many to simply go without -- even though the risk of damage is high. 73% of smartphone users insure their cars, but only 35% insure their phones.

California-based Tru Protection will introduce Tru Fit, a patent-pending tray that delivers
a perfect, stress-free film application. This innovative packaging contains two screen
protectors, an application tray, a dust removal sheet to use before applying the
protector, and a reusable microfiber cloth for cleaning. Tru Fit will be made availablle
from Tru Protection for $17.95 (plus tax and shipping). Please visit
What Makes Tru Fit Different?
“What really sets this product apart from our competition is the application tray,” says Keiko Napier, President of Tru Protection. “We spend a small fortune on our mobile devices’s so important to make that small investment in a screen protector to keep them safe.” The debut will include Tru Fit applicator for iPhone 5, with roll out for additional mobile devices in 2013. Tru Fit is available with a choice of either Anti-Glare or Crystal Clear protective films.

Eco-Friendly Product & Packaging
The product is manufactured in Southern California and the entire screen protector
applicator and package can be recyled after use. The films themselves are eco-friendly,
as well. Made of PET, the same non-toxic material used to make water and soft drink
bottles, the films can be easiliy recycled.

BlackBerry Z10 Screen Protector is Available

Tru Protection, Inc. is proud to announce its newest, precision-cut screen protector for the
BlackBerry Z10. Protect your device from scratches, dust and dirt fingerprints. Available at

The Anti-Glare feature uses a special matte finish that effectively reduces glare for easier viewing. Static cling adhesion requires no water to apply and leaves no residue if removed.

Important features:

  • 2 Anti-Glare Screen Protectors
  • Requires no liquid to install
  • No residue when removed
  • Tru Protection film provides HD visibility and 4-layer protection
  • Backed by Tru Protections 30-day warranty
  • Packaged in California

Renowned Artists Join Forces with Tru to Help Protect Coastal Waters

By Miguel Gonzalez


(Oahu)–Artists Erik Abel, Heather Brown, Jay Alders and Martin Hsu have all joined forces with smart phone accessory maker Trü Protection to benefit organizations dedicated to helping noble causes such as disease and protecting the environment

These collaborations have resulted in the production of iPhone 4 and 5 cases, which display some original art by these artists (pictured).

“I first met with the owner of Power Support and Trü Protection here in Haleiwa and instantly we clicked, they are such great companies that mirror the values and business ethics that I do with my own business,” said local Haleiwa artist Heather Brown.

The cases also have a positive impact in the environment since they are made from 100% post consumer recycled plastics. “They are all made here in the USA and 15% of the proceeds of each sale will go to 3 great organizations that I have been working with for some time now, The Surfrider Foundation, The Kokua Foundation and Living Beyond Breast Cancer. If all of that isn’t enough, these are the best quality, lightweight cases on the market made by a US company that holds Trü to their values and runs a great happy business,” added Brown in a release.

The same can be said with Abel and the other artists featured in this campaign.

For example, the Erik Abel Collection donates 15% of the proceeds of each sale to Heal the Bay, working to help protect on of our most precious natural resources — coastal waters and watersheds.

Abel clearly believes in the maxim ‘all politics is local’: “Working with Trü Protection has been great. I love having my art on products that are not only eco-friendly but give back to organizations that are making a positive difference for our planet. A lot of companies create products from recycled materials, but supporting nonprofits with the products takes the impact to the next level.”

The cases are durable and a perfect fit for iPhones, the style of the art is sure to attract the attention of art connoisseurs and alternative art enthusiasts alike.

Drawing inspiration from technology, fashion and art trends worldwide, Trü Protection has a network of innovative minds all aiming to provide their customers with the products that are necessities for protection.

Trü Protection, Inc was created in 2007 to fulfill the demand for high quality accessories for mobile and handheld electronics. With the highest expectations for quality, Trü Protection, Inc. aims to raise the standards of functionality, affordability, and customer satisfaction with its line of accessories.

Trü Protection also places heavy emphasis on protecting the environment wherever possible. The products produced have passed all environmental standards, are made with the lowest VOC requirements and use no PVC. In addition, the packaging is made in part with post-consumer recycled products.

iPhone Protections Tips

According to CBS News, the number of smartphone users tops 1 billion. It has been estimated that 50% own cases and 25% own screen protectors for their iPhones.

Here's Why:

  • 4 in 10 iPhone owners are using a handset with a cracked screen.
  • 1 in 4 iPhone owners break their device within the first month of purchase.
  • Americans alone have spent $5.9 billion on damaged iPhones.
  • 30% of damaged iPhones occur from falling out of user hands.
  • 51% of iPhone accidents happen around the home.

Tru Protection Co-Sponsors World Premiere of 'ISOLATED' at The Santa Barbara Film Festival

Kellie Pickler & Tru Protection Team up to LAUNCH BALD BEAUTIES FOR iPHONE 5

LOS ANGELES, CA -- In an inspirational display of love and support, singer Kellie Pickler and her best

friend from childhood, Summer Holt Miller, make a bold stand against breast cancer. The bald beauties hope the act of solidarity encourages others to get mammograms and detect breast cancer. Tru Protection encourages you to do your part and always -- play it safe. $20 from each case sold will go to benefit the American Cancer Society. Click here to for Case details and specifications.


One of the world’s leading smartphone accessory companies is proud to offer iPhone cases based on the work of contemporary artist Martin Hsu.

Los Angeles, CA -- (FEBRUARY 26, 2013) -- Tru Protection is proud to offer The Martin Hsu Collection: iPhone 5 cases featuring the work of contemporary artist Martin Hsu, a fine artist inspired by Hayao Miyazaki. Hsu’s heartfelt art has the ability to transport us all to a world filled with light and magic. His unique imagery and attention to detail make for an eye-catching design that, when printed on a durable Tru Protection case, immerses you into a softer and more enchanting world.

As a student of animation, Hsu creates characters inspired by personal interests, history and experiences: “I find myself in a mixed genre of fantastical adventures, gentle giants and a world of enchantment.”

15% of each purchase will be donated to the Wildlife Learning Center, helping to rescue wildlife and provide outreach and education in wildlife biology. Hsu is pleased to work with Tru Protection because of the connection to the Wildlife Learning Center: “Animals and nature continue to be two of my biggest inspirations for art and life.”
Martin Hsu gives credit to those who came before him:

  • Martin Hsu is a horse and two fish, of Chinese blood and Taiwan born.
  • He draws inspiration from nature, animals, blush in the young, and wrinkles in the old.
  • He is grateful for the road that's been paved by ones before him, and hopes to express his gratitude by taking each step firmly and respectfully.
  • Above all, he loves his family, honors his heritage, treasures his friends, and misses his dog.

Drawing inspiration from technology, fashion and art trends worldwide, Trü Protection has a network of innovative minds all aiming to provide their customers with the products that are necessities for protection.


Los Angeles, CA -- (February 11, 2013) -- Tru Protection is proud to offer The Jay Alders Collection: iPhone 5 cases featuring the work of contemporary surf and coast artist Jay Alders, a fine artist and designer whose distinctive style and imaginative prowess is recognized around the world. His intricate brushwork, intense colors and superb compositions bring to life his signature elongated figures and stylized forms.

15% of each purchase will be donated to the Surfers for Cetaceans, supporting the conservation and protection of whales, dolphins and marine life. Proceeds from other cases in the Jay Alders Collection go to Kokua Hawaii Foundation, a nonprofit organization that supports environmental education in the schools and communities of Hawai’i.
Prestigious media outlets like Surfer Magazine, FuelTV, Longboard Magazine, FHM Magazine, Curl  Magazine and others have all showcased Jay’s artistic endeavors. Brazil’s Alma Surf Magazine named Alders, “The Best Surf Artist of the Past Decade in 2010.”

Tru Protection at MacWorld 2013

Happy Monday everyone! We were busy with Macworld this past week in San Francisco, did anyone attend?
Check out this short interview from one of our very own! :)



One of the world’s leading smartphone accessory companies is proud to offer iPhone cases based on the work of contemporary surf artists.

Los Angeles, CA -- (February 5, 2013) -- With a big portion of the proceeds going directly to Heal The Bay, Wildlife Learning Center, Marley Foundation, Kokua Hawai’i Foundation and others, Tru Protection has created an Artist Series, featuring some of the most influential artists from the surf community. Jay Alders, Erik Abel and Heather Brown have made some very exciting contributions to the Surf Art genre.

Jay Alders is a fine artist, photographer and designer whose distinctive style and imaginative
prowess is recognized around the world. His intricate brushwork,
intense colors and superb composition bring to life his
signature elongated figures and stylized forms.

Erik Abel is an artist and designer currently living and working in Ventura, California. The ocean is his predominant source of passion -- the balance of chaos and predictability, force and serenity, inspires a tension felt in the work. Returning home to Ventura in 2010, Abel has pursued commercial work, designing for Billabong, Surfrider and Surfing Magazine.

Heather Brown is a local artist on the North Shore of Oahu and is proud to represent women surfers and artists. Featured in dozens of prestigious magazines and exhibits, the 36-year old artist commands upwards of $15,000 for a single original piece.